Mari Smith
Mari Smith is a Scottish-Canadian marketing educator, author and speaker who helps business owners build relationships on Facebook and Instagram, and now brings Human Design into her teaching.
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Mari’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Book
MasterclassOverview
- Roots
- Scottish-Canadian; born in Ontario, Canada
- Based in
- Ashland, Oregon, since 2023
- Known as
- The Queen of Facebook
- Work
- Marketing educator, author, speaker and consultant
- Early turning point
- Made Facebook her focus in 2007
Mini bio
How it started.
Mari’s path ran from Canada to Scotland, then to San Diego in 1999. Before becoming known for Facebook, she worked across different businesses and brought together an interest in technology with a love of connecting people. Her 2025 Let’s Talk About Brand interview follows that winding route and her first Facebook Marketing for Professionals course.
Finding her focus.
In a 2026 Brand Runway interview, Mari recalled joining Facebook on May 4, 2007 and deciding within about three weeks to concentrate on it. She began teaching people to use it for professional networking, and speaking invitations followed. Fans came to know her as the Queen of Facebook.
Books and bigger stages.
She coauthored Facebook Marketing: An Hour a Day with Chris Treadaway in 2010, then published The New Relationship Marketing in 2011. In 2015, Facebook brought her into its Boost Your Business series to teach small businesses at live events across the United States.
What she is exploring now.
Mari began studying Human Design in late 2020 and now incorporates it into her marketing courses and consulting. Her recent work keeps returning to a familiar theme: helping people make useful connections, with more attention to self-awareness and the pressures of AI and social media.
Creditschronological, newest first
Courses and events
- 2026The Human-First Marketing MethodCreator and instructor
- 2015Facebook Boost Your BusinessSmall business marketing expert and trainer
Books
- 2011The New Relationship MarketingAuthor
- 2010Facebook Marketing: An Hour a DayCoauthor with Chris Treadaway
Awards
Quotes
It’s about wanting to serve people and connect with them.Mari Smith, About Mari
Her explanation of what matters in growing a business: https://www.marismith.com/about-mari-smith/
Trivia
- She grew up in a small rural Quaker community in British Columbia before living in Scotland for two decades.
- Her move to Ashland in 2023 brought her back to a rural setting that reminded her of childhood.
- She joined Facebook on Star Wars Day, May 4, 2007.
- Guy Kawasaki wrote the foreword to The New Relationship Marketing.
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