María Valeria Urdaneta
María Valeria Urdaneta, known as Sincerely MVU, is a Venezuelan fashion and beauty creator in Miami who shares tutorials, travel and everyday life, and co-founded RedsoClub.
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Known for
Overview
- Known as
- Sincerely MVU
- Based in
- Miami, Florida
- From
- Venezuela
- Work
- Fashion and beauty creator; RedsoClub co-founder
Mini bio
How it started.
On RedsoClub’s website, MVU says she began her content career in 2016, sharing fashion and lifestyle while working in a bakery. Instagram and YouTube became the platforms where her audience took off.
Finding her signature.
In a 2017 El Impulso interview, she credited her sister with encouraging her to start a fashion blog. The name came from signing university letters with “Sincerely” and her initials. The interview reported more than 13,000 Instagram followers after about a year.
Teaching what she learned.
MVU co-founded Redso with Diego Lombardi to teach creators and brands about social media, editing, growth and monetization. Their Influ-con events brought that learning into a room with other creators. She is also listed in When We All Vote’s 2026 Voting Squad, a nonpartisan creator network.
Creditschronological, newest first
Brand collaborations
- 2026Born in RomaValentino Beauty partner
- 2026Cayo EspantoHosted travel creator
Creator education and community
- 2026Voting SquadCreator network member
- 2026RedsoClub free creator classCreator and educator
Quotes
Tener tu propio estilo, confiar en ti misma y querer ayudar a los demás.María Valeria Urdaneta, El Impulso
Advice for aspiring bloggers in her June 4, 2017 interview. https://www.elimpulso.com/2017/06/04/revistagala-maria-valeria-urdaneta-autenticamente-estilizada/
Trivia
- MVU stands for María Valeria Urdaneta; “Sincerely” came from the sign-off she used in university letters.
- In her 2017 interview, she named cachapa as her favorite food.
- She said she edited her own blog photos and YouTube videos in that same interview.
Find María Valeria
Find MVU’s latest looks, tutorials and life updates.
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