Mark Schaefer writes about marketing, community, and the human side of business through the {grow} blog, books including KNOWN and Marketing Rebellion, and talks and classes.
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Mark’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Mark announced a revised and expanded tenth anniversary edition of KNOWN for January 2027 and shared the cover design. In the same update, he said he plans to retire MarkBot in December.
businessesgrow.comA new chapter for KNOWNAfter attending the marketing AI conference, Mark shared what he heard from speakers including Kevin Roose, Mitch Joel, and Karen Hao. His recap considers how AI could change marketing work and human connection.
businessesgrow.comNotes from MAICONMark revisited a prediction from How AI Changes Your Customers. His new essay argues that brands need to earn human trust while also making themselves understandable to AI systems.
businessesgrow.comRethinking AI and brand trustMark shared paintings and eight lessons from learning watercolor, from accepting mistakes to making time for practice. He connected the experience to the uncertainty of starting again as a creator.
businessesgrow.comStarting over with watercolorsIn his recap of the annual gathering, Mark described opening with a new talk, The Gift of Uncertainty. He also shared participants’ discussions about AI workflows, storytelling, and the value of meeting in person.
businessesgrow.comInside the 2026 Uprising retreatKeep up with Mark’s writing, talks, and creative experiments.
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