Masoom Minawala
Masoom Minawala is an Indian fashion creator, author and entrepreneur who brings Indian design to global red carpets and hosts conversations on work, life and ambition.
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Latest
Masoom’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Juggernaut
Talk showOverview
- From
- Mumbai, India
- Started
- Style Fiesta fashion blog, 2010
- Known for
- Indian designers, international fashion weeks and Cannes red carpet looks
- Also creates
- Books and long-form interviews
Mini bio
How it started.
Masoom grew up in Bombay and started the Style Fiesta blog in 2010, sharing outfits, style ideas and fashion tips. While studying commerce at H.R. College, blogging gave Masoom a way to explore an interest in styling. The Style Fiesta accessories business followed in 2013.
Taking Indian design abroad.
The blog grew into fashion-week coverage and collaborations with luxury houses. Masoom first walked the Cannes red carpet in 2019 and returned in 2021 wearing Manish Malhotra. Through #SupportIndianDesigners and Empowher, Masoom also champions Indian labels and women building businesses.
More room for conversation.
In 2024, Masoom published She’ll Never Make It with Aditi Shah Bhimjyani, sharing lessons from building a business and a public career. The Masoom Minawala Show followed in January 2025, opening with Falguni and Adwaita Nayar. Later episodes bring together guests from fashion, beauty, business and beyond.
Creditschronological, newest first
Books and media
- 2025–presentThe Masoom Minawala ShowCreator and host
- 2024She’ll Never Make It: My Journey from Doubt to DominanceAuthor, with Aditi Shah Bhimjyani
Fashion and beauty
- 2026Estée Lauder Advanced Night Repair campaignCampaign participant alongside Harleen Deol and Jonita Gandhi
- 2025Arpita Mehta at CannesWore a custom mirrorwork gown on the red carpet
Awards
Quotes
Focus on building your voice before chasing brands.Masoom Minawala, Manifest
Advice for aspiring creators in the February 2026 interview. Source linked below.
Trivia
- Masoom captained the school football team before becoming a fashion blogger.
- In a 2023 Harper’s Bazaar Arabia interview, Masoom named Blake Lively as a style icon and Anamika Khanna and Iris van Herpen as favourite designers.
Find Masoom
Find the fashion looks and stay for the conversations.
Are you Masoom Minawala?
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