Matilda Djerf is a Swedish fashion and beauty creator, model and co-founder of Djerf Avenue, known for relaxed wardrobe staples and her signature curtain bangs.
At 100 nudges, fangea sends Matilda’s team an official invite.
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Matilda’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
In her October founder letter, Matilda reflected on opening Djerf Avenue’s permanent New York store and launching its collaboration with The Skinny Confidential. The collection pairs baby blue beauty tools with a new Summer Berries pajama print.
The brand opened at 25 Bond Street in New York. Matilda described the city as a special place for Djerf Avenue, following its earlier pop-ups there.
Matilda and stylist Maren Taylor discussed their Djerf Avenue collaboration with Bustle. The collection includes a fringe-trimmed scarf, a knitted dress and capri pants; Matilda said she first proposed the partnership over Instagram.
nc.bustle.comRead the joint interviewMatilda’s March letter recapped the Go Slow Glow collaboration with Bluestone Lane, including a Tribeca community breakfast. She also shared that she had met with Lower East Side Girls Club members through her ongoing mentorship.
On Fashion & Founders, Matilda discussed social media, anxiety and building a company at 22. The conversation also covered her Rhode campaign and Djerf Avenue’s pajama collaboration with Sofia Richie Grainge.
fashionandfounders.substack.comListen to Fashion & FoundersFollow Matilda for outfits, hair inspiration and life behind Djerf Avenue.
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