Matt Adlard
Matt Adlard is a self-taught pastry chef, cookbook author and creator of Bake It Better, sharing detailed recipes and lessons for home bakers.
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Matt’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
DK
DK
Online schoolOverview
- From
- Norwich, England
- Does
- Pastry chef, baking teacher and cookbook author
- First known as
- Topless Baker
- Baking school
- Bake It Better, launched August 2019
- First cookbook
- Bake It Better, 2023
Mini bio
How it started.
Matt grew up in Norwich with a Michelin-starred chef for a dad, but only began cooking in his early twenties. He taught himself through online tutorials and repeated attempts, including plenty of burnt cakes and soggy pastry.
Finding an audience.
After building his confidence, he started Topless Baker to share recipes. Viral videos brought an international audience and opportunities to travel. After four years under that name, he began creating as Matt Adlard.
Teaching the details.
Bake It Better launched in August 2019 because short Instagram videos could not fit all the detail his recipes needed. He relaunched the school in 2023 with two recipe tiers a month. His debut cookbook uses the same idea: learn one bake, then try a more advanced version.
Beyond the home kitchen.
His television work includes judging Christmas Cookie Challenge, Chopped Sweets and Food Network Challenge, hosting Made for Two with the Topless Baker, and serving as a resident judge on Channel 4’s Beat the Chef. In 2026, The Science of Baking brought ingredient chemistry and microscopic images into his teaching.
Creditschronological, newest first
Books
- 2026The Science of BakingAuthor
- 2023Bake It BetterAuthor
Television
Teaching
- 2019–presentBake It BetterFounder and teacher
Awards
Quotes
I want to make baking fun and accessible to everyone!Matt Adlard, official About page
Trivia
- His father, David Adlard, owned the Michelin-starred Adlard’s Restaurant in Norwich, later known as Roger Hickman’s Restaurant.
- During lockdown, he moved Bake It Better filming from a hired London studio kitchen to his home in Norwich and handled the filming and editing himself.
- His debut cookbook Bake It Better became a Publishers Weekly bestseller.
Find Matt
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