Mel Sim
Mel Sim, known as The Tia Fox, is a Melbourne creator sharing fashion, travel, beauty and moments of motherhood.
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Latest
Mel’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Bared Footwear
CHARLES & KEITH
Time+TideOverview
- Based in
- Melbourne, Australia
- Also known as
- The Tia Fox; credited as Melanie Liu in earlier work
- Work
- Fashion, travel and lifestyle content; digital and social strategy
Mini bio
How it started.
Mel Sim creates as The Tia Fox, the name attached to earlier work credited to Melanie Liu. Travelpayouts traces their blogging to 2014 and describes family photographs as part of its early appeal. By 2016, their work ranged from Melbourne cafe flat lays to a photographed story for Cartier and Time+Tide.
Building a creative career.
In 2017, Marketing Mag profiled Mel as a full-time influencer and founder of Fox Digital Lab, a consultancy for digital branding, social content, styling and events. That year also brought Royal Albert’s global creator campaign and a place in marie claire’s Australian fashion blogger selection.
Style and everyday life.
Mel’s fashion work includes matching festive outfits for CHARLES & KEITH’s Holiday 2021 collection, a Bared Footwear festival look in 2023 and a LEO LIN dress feature in February 2026. Their profile description brings together travel, beauty, outfit styling and motherhood.
Creditschronological, newest first
- 2026Thanks, It’s LEO LINFeatured creator, Yumei dress
- 2023#InBared at Melbourne Fashion FestivalFeatured creator
- 2021Celebrate the spirit of givingHoliday styling creator
- 2017Around the World with Miranda KerrRoyal Albert campaign creator
- 2016My weekend with the Cartier HypnoseReviewer and model for Time+Tide
Quotes
Focus on building long-term relationships with influencers.Melanie Liu, Marketing Mag
Advice in the July 25, 2017 interview, linked in the sources.
Trivia
- Their Cartier photo story began with a dropped scarf and a meeting in Melbourne’s Docklands.
- For CHARLES & KEITH’s Holiday 2021 feature, Mel wore a white puff sleeve dress to match their child.
- Made in highlighted their Darling Cafe breakfast photograph in a feature about flat lay composition.
Find Mel
Follow Mel for outfits, travel and everyday moments.
Are you Mel Sim?
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