Michael Stelzner
Michael Stelzner founded Social Media Examiner and Social Media Marketing World, writes books, and hosts podcasts about social media marketing and practical uses of AI.
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Michael’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Podcast
Podcast
WileyOverview
- Also known as
- Mike Stelzner
- Work
- Founder, podcast host, author, and conference creator
- Education
- Speech communications degrees from San Diego State University, 1992 and 1995
- Breakout
- Social Media Examiner, launched October 12, 2009
Mini bio
How it started.
Before Social Media Examiner, Michael ran a creative agency serving technology businesses and became known for writing white papers. He self-published Writing White Papers in 2006, turning specialist writing knowledge into a book and a community.
The experiment that grew.
His 2009 Social Media Marketing Industry Report helped introduce his work to a new audience. An online summit followed, then Social Media Examiner launched on October 12, 2009. The site brought experts together to share practical how-to articles, with Mari Smith, Chris Garrett, and Denise Wakeman among its early contributors.
From articles to conversations.
Michael launched the Social Media Marketing Podcast on August 10, 2012. Social Media Marketing World followed in 2013, bringing 1,100 marketers together in San Diego for its first edition. His 2011 book Launch described an approach to growth built around useful content, other people, and fewer sales messages.
A new subject to explore.
AI Explored began in May 2024 as a proposed 12-episode experiment. Michael later said the response by episode four was enough to make it permanent. The weekly show focuses on practical ways marketers, creators, and business owners can use AI.
Creditschronological, newest first
Podcasts and events
- 2024AI ExploredHost
- 2013Social Media Marketing WorldFounder
- 2012Social Media Marketing PodcastHost
Books
- 2011Launch: How to Quickly Propel Your Business Beyond the CompetitionAuthor
- 2006Writing White Papers: How to Capture Readers and Keep Them EngagedAuthor and self-publisher
Awards
Quotes
Don't wait to contact someone you look up to. Start building relationships now.Michael Stelzner, Ask An Aztec, SDSU, August 11, 2017
Advice to students in his SDSU interview: https://www.sdsu.edu/news/2017/08/ask-aztec-michael-stelzner
Trivia
- He served as president of SDSU’s Residence Hall Association and credits that experience with developing his leadership skills.
- Amy Porterfield helped arrange his early expert video interviews while Social Media Examiner was getting started.
- His earlier writing business inspired a white paper about how to write white papers.
Find Michael
Follow Michael’s conversations about marketing, creating, and putting AI to work.
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