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Ben Lebus
Ben Lebus founded Mob to get his university mates cooking, and now leads the food platform behind recipe videos, cookbooks and an app for everyday meals.
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Ben’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Ben shared a collaboration with artist Hamish Pearch: 50 miniature silver irons stamped with Mob. He commissioned them as gifts to recognise the team’s work on making the journey into the app smoother.
Ben announced a new Mob search feature that accepts several ingredients at once and finds recipes using them. It gives home cooks a way to work with the ingredients they want to use up.
Ben announced storage, freezing and reheating instructions across Mob’s library of more than 4,000 recipes. The update followed questions from cooks who make a dish to eat over several days.
Ben celebrated 200,000 Premium subscribers. He said the first 100,000 took 24 months, while the next 100,000 arrived in seven months, as Mob focused on helping people cook throughout the week.
Mob’s team released Delicious Air Fryer, with 100 recipes for everyday meals. Ben’s agency lists the cookbook among his notable work; the publisher credits the book to Mob.