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Natalie Alysa

Natalie Alysa is a fashion creator sharing sneakers, baggy outfits and comfortable streetwear, and the founder of STRGRL.

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Latest

Natalie’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Overview

Work
Fashion creator and STRGRL founder
Early blog
Pop of Black
Studied
Business marketing at Ryerson University

Mini bio

How it started.

Natalie moved to Toronto in 2013 to study business marketing and started Pop of Black while at university. Posting outfits became a career after a brand offered paid work.

Building something of their own.

In a 2019 HOLR interview, Natalie described developing STRGRL around oversized streetwear. They also created Her Sway Co workshops to share what they had learned about turning content into a business.

Talking about the journey.

On From My POV in January 2022, Natalie discussed moving from marketing studies into fashion and founding STRGRL to make comfortable, oversized sweatsuits.

Creditschronological, newest first

Fashion

  • 2019STRGRLFounder and designer, documented during development

Quotes

Really be patient with yourself, consistency is everything.Natalie Alysa, HOLR interview

Advice on pursuing a creative business; source linked below.

Trivia

  1. Volunteered backstage at Toronto Fashion Week, helping dress models.
  2. Used mood boards to develop STRGRL’s visual identity.

Find Natalie

Follow Natalie for sneakers and comfortable outfit ideas.

Are you Natalie Alysa?

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