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NikkieTutorials

Nikkie de Jager is the Dutch makeup artist behind NikkieTutorials, sharing full-glam tutorials, beauty experiments and celebrity makeup sessions while building her beauty brand Nimya.

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Latest

Nikkie’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.

Known for

Overview

Also known as
Nikkie de Jager
From
The Netherlands
Started
YouTube makeup tutorials in 2008, aged 14
Breakout
The Power of MAKEUP! (2015)
Beauty brand
Nimya, launched in September 2021

Mini bio

How it started.

At 14, Nikkie watched The Hills and searched YouTube for Lauren Conrad’s eyeliner. A tutorial by Sandy Gold drew her into makeup. After practicing for a few months, she borrowed her mother’s camera, balanced it on a box and filmed a green smoky eye tutorial in 2008.

The power of makeup.

Her 2015 video The Power of MAKEUP! pushed back against makeup shaming by showing a transformation on half her face. Fans began sharing their own half-face looks. That idea also became a setting for celebrity conversations, including sessions with Kim Kardashian West in 2017 and Adele in 2021.

Sharing her story.

In January 2020, Nikkie shared that she is a transgender woman in I’m Coming Out. She explained that blackmail had pushed her to speak sooner than she intended. The video let her tell fans her story herself.

Beyond the tutorial.

Nikkie co-hosted the Eurovision Song Contest in 2021 and launched Nimya that September. Her brand focuses on skin prep, skincare and makeup. In September 2026, she was named the next host of the BBC’s Glow Up, with her first series expected in 2027.

Creditschronological, newest first

Video

Television

Beauty

Awards

Quotes

In a world of mattes, be a blinding highlight.Nikkie de Jager, Shorty Awards profile

Her makeup motto, quoted in her YouTube Guru winner profile: https://shortyawards.com/9th/nikkietutorials

Trivia

  1. She calls her fans Glow Babies, a name she chose to give the community its own identity.
  2. Her first filming setup was her mother’s camera balanced on a box.
  3. She told Into The Gloss that horror movies and special effects help inspire her makeup looks.

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