Nyma Tang
Nyma Tang is a beauty creator and inclusivity advocate whose makeup reviews and tutorials help fans find products that work for deep skin tones.
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Latest
Nyma’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Overview
- Heritage
- South Sudanese
- Grew up
- Minnesota, then Dallas, Texas
- Before beauty
- Studied nursing before pursuing a creative career
- Beauty channel
- Started posting in 2016, at age 25
- Breakout
- The Darkest Shade, launched in 2017
- Beyond videos
- Product collaborations, modeling and beauty inclusivity consulting
Mini bio
Finding her direction.
The child of South Sudanese immigrants, Nyma grew up first in Minnesota and then in Dallas. She studied nursing before deciding to pursue her creative interests. She began experimenting with makeup around age 21 and started her beauty channel in 2016, at 25.
The darkest shade.
In 2017, she began testing the deepest makeup shades brands offered. The Darkest Shade gave viewers with deep skin a place to see products tried on a complexion like theirs. Her Fenty Beauty foundation review tested shade 490, turning a product demonstration into a practical conversation about shade matching and representation.
Making room on the shelf.
Her work expanded into products and consulting: a MAC lipstick collaboration in 2018, nude and coral lip sets with Dose of Colors in 2021, and an appointment as CVS’s first Beauty Inclusivity Consultant that year. In a 2023 interview, she described appearing in a L’Oréal Paris True Match campaign as a career high.
Still sharing the routine.
Recent uploads mix makeup demonstrations with everyday outfits and life updates. Her 2026 posts include lipstick color theory, setting spray, mascara and skincare partnerships, alongside a fresh makeup tutorial built around products that bring her joy.
Creditschronological, newest first
Videos and storytelling
- 2023YouTube Black presents: FlowersFeatured creator
- 2017The Darkest ShadeCreator and host
Beauty collaborations and consulting
- 2023L’Oréal Paris True Match campaignCampaign talent
- 2021CVS Beauty Inclusivity ConsultantFirst appointee to the role
- 2021Nyma Tang x Dose of ColorsCo-created nude and coral lip sets
- 2018MAC Cosmetics x Nyma Tang lipstickCreated a red lipstick shade
Modeling
- 2021Sports Illustrated Swimsuit: HollywoodModel, photographed by Ben Watts
Awards
Quotes
I want to be an inspiration for all of the dark skin girls out there.Nyma Tang, The Daily Front Row
From her November 2019 interview about representation and her platform.
Trivia
- Her first YouTube video was about time management, before she turned to beauty.
- She has six sisters.
- She told Makeup.com that red lipstick was the first makeup product she tried.
- She has said watching the makeovers on America’s Next Top Model fed her interest in beauty and fashion.
Find Nyma
Follow her for makeup tests, tutorials and everyday updates.
Are you Nyma Tang?
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YouTube
Dose of Colors
Sports Illustrated
YouTube Black