Peep Laja
Founder of Wynter, CXL, and Speero, Peep Laja shares research and candid lessons on how businesses understand buyers, stand out, and grow.
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Latest
Peep’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube series
CourseOverview
- From
- Estonia
- Based in
- Austin, Texas
- Work
- Entrepreneur, marketing educator, writer, and podcast host
- Started
- Became an entrepreneur in 2007; started the CXL blog in 2011
- Known for
- Conversion optimization, buyer research, and business strategy
Mini bio
How it started.
Originally from Estonia and now based in Austin, Peep worked in software development, marketing, and sales before becoming an entrepreneur in 2007. After shutting down a struggling startup, they turned to consulting and started a conversion optimization blog in 2011 to find an audience for that work.
The blog became a business.
Writing detailed, useful articles brought in enough work to build a small agency. That business grew into the agency now called Speero, while CXL developed into a marketing training company. Peep also created the ResearchXL conversion research framework and the PXL framework for prioritizing tests.
From conversions to conversations.
Wynter began with a problem Peep faced at CXL: analytics could show what visitors did, but could not explain why the sales copy failed to connect. They launched Copytesting in 2020 and renamed it Wynter in 2021. Today, Peep leads the B2B research company, shares original research through a newsletter, and hosts How to Win, a podcast about competing in crowded markets.
Creditschronological, newest first
Companies
- 2020Wynter, originally CopytestingFounder and CEO
- 2011CXLFounder
Shows
- 2021How to Win with Peep LajaCreator and host
- 2018The Pe:p ShowCreator and host
Awards
Quotes
Stop worrying about what is ‘a good conversion rate’. Work to improve whatever you have.Peep Laja, CXL conversion rate optimization guide
Trivia
- Peep’s name is pronounced “Pep Laya.”
- They spend summers in Europe to escape the Texas heat.
- The Pe:p Show name plays on “pep talk.” Its short videos ranged beyond marketing to life, health, relationships, and work.
- Wynter was originally called Copytesting.
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