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Peg Fitzpatrick

Peg Fitzpatrick is an author and social media educator who shares practical ideas for small businesses, from Pinterest and blogging to building an online community.

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Peg’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Work: Author, social media strategist and educator
Early work: Brought Facebook marketing ideas to Kreussler
Breakthrough: A Twitter book club led to working with Guy Kawasaki
Notable role: Canva’s first head of social strategy

Mini bio

How it started.

Peg’s social media career grew out of ideas she shared over dinner with Kreussler executives. She suggested using Facebook to reach customers, and the company later hired her to put those ideas into practice. In a 2015 Australian Writers’ Centre interview, she recalled that the work began with things she thought would be fun and useful to try.

A book club opened a door.

Peg founded #MyBookClub on Twitter and invited Guy Kawasaki to discuss Enchantment. That connection grew into editing feedback and social media work, then a book together: The Art of Social Media, published in 2014.

Teaching what she uses.

Peg became Canva’s first head of social strategy. Her work now helps small businesses make sense of online marketing, through articles, interviews and books. Her 2024 book, The Art of Small Business Social Media, focuses on choosing platforms, planning content and engaging an online community.

Creditschronological, newest first

2024The Art of Small Business Social Media: A Blueprint for Marketing SuccessAuthor; foreword by Guy Kawasaki
2014The Art of Social Media: Power Tips for Power UsersCo-author with Guy Kawasaki

Awards

Presidential Ambassadors for Global Entrepreneurship medalPeg says on her official About page that entrepreneur Daymond John presented her with this medal.

Quotes

I didn’t know this was a job.Peg Fitzpatrick, Australian Writers’ Centre interview

Recalling how her early social media ideas turned into paid work. Interview linked in the sources.

Trivia

Books helped launch her career: her Twitter book club connected her with Guy Kawasaki.
She turns to historical fiction and magical realism when she wants a creative reset.
Her Slow Mornings playlist accompanies journaling, cooking and daydreaming.
She credits Julia Cameron’s morning pages with helping clear mental clutter.