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Rachel De Oliveira

Rachel De Oliveira is a Melbourne beauty and style creator sharing makeup tutorials, fashion ideas for women over 40, and family travel tips.

120K+social following

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Latest

Rachel’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Based in: Melbourne, Australia
Work: Beauty and fashion content creator; founder of Hair Hero
Started: Began blogging on maternity leave after having two boys
Recognition: Best Beauty, Fashion & Style Creator, 2025 AiMCO Awards

Mini bio

How it started.

Rachel began blogging while on maternity leave after having two boys. In a 2018 beautydirectory interview, Rachel described wanting a creative outlet and a way to share useful, time-saving beauty tips with other mums.

A following built over time.

In that interview, Rachel reported reaching 11,000 followers through gradual, organic growth. Today, their work centres on beauty and style for women over 40, with mature makeup techniques, styling ideas and family travel advice. Day Management represents Rachel, and AiMCO named them its Best Beauty, Fashion & Style Creator for 2025.

Beyond the feed.

Rachel is also the founder of Hair Hero, a reusable silicone shield designed to protect the hairline from facial product overspray. Their fashion work includes an eb+ive edit built around layering, tailoring and looks that move from day to evening.

Creditschronological, newest first

Quotes

Just be yourself and let your audience see the real you.Rachel De Oliveira, beautydirectory

Advice on building a following, given in a June 2018 interview.

Trivia

In 2018, Rachel listed baths, Netflix and Pilates among ways to unwind after the children were in bed.
Rachel’s Parenthood guest appearance included a conversation about life as a soccer mum.