A case for sharing ownership
Rita published an essay on why wages alone struggle to build wealth, exploring employee ownership and ways to share the gains from technological change.
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Rita McGrath
Rita McGrath is a strategy author, Columbia Business School educator, and host of Thought Sparks, where she explores innovation and change with writers and business leaders.
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Rita’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
ritamcgrath.comRead Rita’s postReading the signals in fashion
In a new essay, Rita used John Galliano’s partnership with Zara to explore how individual creative judgment and changing business models can reshape an industry.
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What social media debates reveal about change
Rita examined changing attitudes toward children and social media through the Overton Window, her example of how once-unthinkable ideas can become accepted policy.
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The ground problem with drone delivery
Rita looked beyond drone technology to the people living beneath delivery routes, asking how noise, neighborhood reactions, and overlooked assumptions affect a business model.
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What an AI actor can teach us
Rita published an essay about Tilly Norwood and Hollywood’s response to AI performers, asking why organizations miss changes whose early signals have been visible for years.
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