Why we say yes, on Unfinished Leaders
Cialdini joined Unfinished Leaders to connect his research with leadership, sales, marketing, and AI. The conversation also explored the business costs of unethical persuasion.
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Robert Cialdini
Robert Cialdini is a psychologist, author of Influence and Pre-Suasion, and speaker who shares the science of why people say yes and how to persuade ethically.
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Talking influence in the age of AI
On The Campaign, Cialdini discussed where marketers misapply his research, the difference between holding power and earning credibility, and keeping persuasion ethical as AI becomes part of communication.
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New research puts persuasion principles to an AI test
Penn highlighted research Cialdini co-authored with Wharton collaborators on whether familiar persuasion techniques could get AI models to bypass safeguards. The work tested authority, social proof, and shared identity, among other approaches.
penntoday.upenn.eduRead Penn’s research report
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Joining the Inside Influence finale
Cialdini joined MichaelAaron Flicker and Richard Shotton for the finale of their Inside Influence series. They talked about ethical persuasion, authority, AI, and bringing human connection into marketing.
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A visit to 3 Takeaways
In a conversation with Lynn Thoman, Cialdini explained the psychological forces behind saying yes and how small changes in communication can affect decisions without making people feel pushed.
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