Rochelle Johnson
Rochelle Johnson is the creator behind Beauticurve, sharing plus-size fashion, beauty, home decor, family life, and travel alongside clothing design collaborations.
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Rochelle’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Lane Bryant
Lane Bryant
BeauticurveOverview
- Known as
- Beauticurve
- Started
- Launched Beauticurve in January 2013
- Roots
- Los Angeles
- Work
- Fashion and lifestyle creator; clothing design collaborator
- Milestone
- Beauticurve x Lane Bryant launched in March 2019
Mini bio
How it started.
Rochelle launched Beauticurve in January 2013 after encouragement from friends, strangers, and a growing Instagram audience. The idea was to give people a place to see how pieces could come together and find inspiration for their own wardrobes.
From styling to design.
A former Lane Bryant store associate, Rochelle went on to co-design a 10-piece spring collection with the brand in 2019. A second collection followed in 2020, bringing dresses and separates into a mix-and-match wardrobe.
A wider world of Beauticurve.
The blog grew beyond outfits into beauty, home decor, travel, and family life. In December 2022, Rochelle released LAB 010 with Fashion to Figure, helping select its designs, fabrics, and colors.
Creditschronological, newest first
- 2022LAB 010 by BeauticurveFashion to Figure collection collaborator
- 2020Beauticurve x Lane Bryant 2.0Co-designer, second collection
- 2019Beauticurve x Lane BryantCo-designer, debut collection
Awards
Quotes
Luxury is a state of mind, regardless of size, race, social status, or job title.Rochelle Johnson, Beauticurve About page
Trivia
- Rochelle lists Ro, RoJo, and RoRo among their nicknames on the Beauticurve FAQ.
- Rochelle met husband Michael Johnson at Oral Roberts University.
- The photos for the second Lane Bryant collection were shot at The Colony Hotel in Palm Beach, Florida.
Find Rochelle
Find new outfits, beauty favorites, and everyday moments across Rochelle’s channels.
Are you Rochelle Johnson?
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