Salish Matter
Salish Matter makes family challenges and adventures with her dad Jordan, stars in Netflix’s Salish & Jordan Matter, and co-founded teen skincare brand Sincerely Yours.
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Latest
Salish’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Netflix
YouTube
Live eventOverview
- From
- Nyack, New York; later moved to Los Angeles.
- Work
- Content creator, screen performer and skincare co-founder.
- Breakout
- Family challenges and pranks on Jordan Matter’s YouTube channel.
- Brand
- Co-founder of Sincerely Yours, launched in September 2025.
Mini bio
How it started.
Salish grew up in Nyack, New York, with gymnastics as a big part of her childhood. Appearing in her dad Jordan’s videos helped the once-shy creator feel more comfortable on camera. Family pranks and challenges grew into routines, beauty conversations and a following of her own.
The family channel.
Jordan’s channel began as a photography vlog. Salish’s appearances as a preteen helped reshape it around family adventures, elaborate challenges and guests. Their work earned a shared Kids’ Choice Award in 2024 and a Kids & Family People’s Voice Webby in 2025.
Building something of her own.
Her experience with sensitive skin helped spark Sincerely Yours. Salish co-founded the teen-focused brand with her dad, Julia Straus and Strand Equity, launching through Sephora in 2025. In 2026, Netflix added Salish & Jordan Matter to its lineup and announced a wider creative partnership with the duo.
Creditschronological, newest first
Screen
- 2026Salish & Jordan MatterStar and co-creator
- 2026 · UpcomingSalish’s 12 Games of ChristmasFeatured participant; premieres November 28
- 2026 · UpcomingThe Angry Birds Movie 3Announced voice cast member; character not disclosed
Beauty and live events
- 2026SUGARWRLDCo-host with Jordan Matter
- 2025Sincerely YoursCo-founder
Awards
Quotes
My love language is definitely quality time.Salish Matter, Girls’ Life, March 28, 2026
On spending time with her best friend Payton; interview linked in sources.
Trivia
- She told Girls’ Life that she plays soccer and runs track, too.
- Designing Sincerely Yours’ packaging, colors and product names was her favorite part of creating the line, she told Girls’ Life.
- Her Chipotle collaboration grew out of repeatedly ordering the same kid’s cheese quesadilla.
Find Salish
Follow Salish for challenges, friends and the latest Sincerely Yours updates.
Are you Salish Matter?
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