Vlad and Niki
Brothers Vlad and Niki turn pretend play, toys and everyday lessons into family comedy videos with live action, animation and music.
At 100 nudges, fangea sends Vlad and Niki’s team an official invite.
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Latest
Vlad and Niki’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
YouTube
YouTubeOverview
- Names
- Vladislav “Vlad” Vashketov and Nikita “Niki” Vashketov
- Started
- 2018, as a family YouTube hobby
- Known for
- Toy adventures, pretend play and comedy for preschool audiences
- Family team
- Parents Sergey and Victoria co-founded Content Media Group
- Reach
- More than 550 million subscriptions across 32 channels, reported in March 2026; subscriptions are not unique viewers
Mini bio
How it started.
Vlad wanted to make videos after watching other children on YouTube. His dad began filming on weekends, editing in his spare time and posting the results. The family launched the channel in 2018.
Finding their audience.
Their mix of live action, animation, music and toy stories reached preschool audiences across languages. By the family’s July 2022 interview, they reported more than 266 million subscriptions across 21 channels in 18 languages.
Beyond the videos.
The family expanded into toys with Zuru and Playmates, mobile apps and streaming. Their Four Colors Playhouse Challenge became a finalist for Long Form Video at the 15th Annual Shorty Awards.
Growing together.
At the 2026 summit, the family described a 25-person operation. The children help shape ideas, while their parents organize production and schedules. Challenge stories, imagination and role-playing remain central to what they make.
Creditschronological, newest first
- 2026Funny Story About a New Robot TeacherVlad and Niki channel release
- 2022Four Colors Playhouse ChallengeFeatured performers with Chris and Victoria
- 2021Best funny stories about Toys for childrenFeatured performers
Awards
Quotes
I see myself building a team like MrBeast and running a YouTube channel even bigger than his.Vlad, quoted by AIR Media-Tech
His future ambitions at the 1 Billion Followers Summit 2026. Source: https://air.io/en/on-air/vlad-and-niki-how-a-family-built-a-530m-subscriber-kids-media-empire
Trivia
- Vlad enjoys watching fishing videos as well as MrBeast, according to the family’s 2026 summit conversation.
- In Four Colors Playhouse Challenge, the family decorated color-themed rooms with things from their own home.
- Their mother said the boys help choose the photos and wording for their parent-managed social accounts.
Find Vlad and Niki
Watch their latest adventures and follow the brothers’ official accounts.
Are you Vlad and Niki?
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