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Sam Turnbull

Sam Turnbull creates easy vegan comfort food through It Doesn’t Taste Like Chicken, her cooking videos and three bestselling cookbooks.

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Sam’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.

Known for

Overview

Based in
Toronto, Canada
Work
Vegan recipe creator and cookbook author
Went vegan
2012
Known for
It Doesn’t Taste Like Chicken and approachable vegan comfort food

Mini bio

How it started.

Sam grew up in a family of chefs, butchers and hunters. Watching Vegucated in 2012 prompted her to try eating vegan. She wanted the pancakes, pasta, burgers and cookies she already loved, so she began adapting familiar recipes and sharing them online as It Doesn’t Taste Like Chicken.

Making it her career.

Before blogging full time, Sam worked as an art director at an art publishing company. Her early cooking videos included a lentil taco entry for the #LoveLentils competition. Winning earned her a trip to Prince Edward Island to film with Chef Michael Smith.

From the blog to the bookshelf.

Her first cookbook, Fuss-Free Vegan, arrived in 2017 with 101 vegan comfort food recipes. Fast Easy Cheap Vegan followed in 2021, focusing on short ingredient lists, quick meals and a budget. In 2023, Craving Vegan organized its recipes around cravings, from cheesy and creamy to crunchy and chocolatey.

A family business.

Sam runs the business from Toronto with her husband Adam, who joined the team in 2020 and handles its technical side. Alongside recipes and books, she offers the Easy Vegan Meal Plan and online cooking classes through The Ultimate Vegan Kitchen.

Creditschronological, newest first

Awards

Quotes

With limitation came inspirationSam Turnbull, About Sam

Reflecting on adapting her favorite meals after going vegan.

Trivia

  1. Her rescue dog is named Chickpea and gets the playful title Head of HR on her website.
  2. Fast Easy Cheap Vegan has a Vietnamese edition called Ăn Chay Phải Ăn Ngay.
  3. Before food blogging became her career, she worked as an art director.

Find Sam

Follow Sam for vegan comfort food and a place to cook along.

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