Simon Sinek
Simon Sinek is an author, speaker and host of A Bit of Optimism, sharing ideas about purpose, leadership and the relationships that help people thrive.
At 100 nudges, fangea sends Simon’s team an official invite.
🔒 Star boosts open once Simon claims this page.
Latest
Simon’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.
Known for
Book
Book
Book
Book
Book
TEDOverview
- Work
- Author, speaker and podcast host
- Education
- Brandeis University, class of 1995; anthropology
- Breakout
- 2009 · How great leaders inspire action at TEDxPuget Sound
- Founded
- The Optimism Company
Mini bio
How it started.
Before the books and talks, Simon worked in marketing and ran his own business. In a 2009 interview, he described losing his enthusiasm for that work in late 2005. Exploring his own purpose helped him find a new direction, and invitations to speak followed.
The question that travelled.
His 2009 TEDxPuget Sound talk introduced a wider audience to the Golden Circle: start with why, then explain how and what. Start with Why brought that idea into book form the same year. Leaders Eat Last and The Infinite Game later explored trust, teamwork and leading for the long term.
Where fans find him now.
Simon hosts A Bit of Optimism and founded The Optimism Company, which offers leadership learning. His work has also expanded into publishing through Optimism Press, a partnership with Penguin Random House.
Creditschronological, newest first
Books
- 2025Start with Why 15th Anniversary EditionAuthor
- 2019The Infinite GameAuthor
- 2017Find Your WhyCo-author with David Mead and Peter Docker
- 2016Together Is BetterAuthor
- 2014Leaders Eat LastAuthor
- 2009Start with WhyAuthor
Talks and podcasts
- 2020–presentA Bit of OptimismHost
- 2009How great leaders inspire actionSpeaker at TEDxPuget Sound
Awards
Quotes
We achieve more when we chase the dream instead of the competition.Simon Sinek, official biography page
A thought on purpose and competition, published at https://simonsinek.com/simons-bio
Trivia
- He studied anthropology at Brandeis University before his career in marketing and leadership.
- Together Is Better includes a special page featuring the Scent of Optimism.
- In 2021, he founded The Curve, bringing together police chiefs and sheriffs to work on reform from within the profession.
Find Simon
Follow Simon’s talks, conversations and ideas for a more connected working life.
Are you Simon Sinek?
Fans built this page. Claim it to connect with them and unlock Star boosts, or request a takedown if you’d rather it not exist.