Sneza Jovanovic
Sneza Jovanovic shares everyday outfit ideas as @mums_style_diary, helping women find confidence in their style, and designs reversible leather belts through her label SYAAY.
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Known for
Instagram
SYAAY
InstagramOverview
- Based in
- Melbourne, Australia
- Known as
- @mums_style_diary
- Started
- 2020, during pandemic lockdown
- Recognition
- Best Fashion & Style Creator, 2022 AiMCO Awards
- Own label
- SYAAY, reversible leather belts
Mini bio
How it started.
Sneza started her fashion page in 2020 after being stood down from Virgin Australia during lockdown. While homeschooling her three boys, she began sharing styling ideas to help other women and mothers find inspiration in their wardrobes.
Finding her audience.
Her everyday styling grew into a full-time job. Her agency describes her work as fashion inspiration for women over 40, with versatile ideas for different budgets, ages and sizes. She won Best Fashion & Style Creator at the 2022 AiMCO Awards.
From styling to designing.
Sneza went on to create SYAAY, her own collection of reversible leather belts. On the label’s website, she describes a three-year design process focused on versatile pieces that can work across outfits.
Creditschronological, newest first
Fashion and design
- OngoingSYAAY reversible leather belt collectionFounder and designer
- 2026AERE outfit via THE ICONICSponsored content creator
- 2026Petal & Pup date-night stylingSponsored content creator
Podcasts and live appearances
- 2023It’s All Her LIVE at PayPal Fashion FestivalGuest alongside Lana Wilkinson, hosted by Jordy Lucas
- 2022Baby Brain Podcast: All Things Mum Fashion, episode 59Guest discussing pregnancy, postpartum and everyday styling
Awards
Quotes
I believe that a well-chosen belt can instantly elevate any outfit, adding a touch of sophistication and individuality.Sneza Jovanovic, SYAAY About
Trivia
- She moved from Yugoslavia to Australia at 16, according to her agency.
- She is a mother of three boys.
- Her SYAAY belts are reversible, offering two colours in one accessory.
Find Sneza
Find more everyday outfit ideas and explore Sneza’s own belt collection.
Are you Sneza Jovanovic?
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