Tati Baumjohann
Tati Baumjohann is a Sydney-based fashion, beauty and lifestyle creator, model and co-founder of pre-owned luxury platform Luxury Kulture.
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Latest
Tati’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Overview
- Based in
- Sydney, Australia
- Work
- Fashion, beauty and lifestyle content; modeling; entrepreneurship
- Early work
- Began modeling in Brazil at 16
- Business
- Co-founder of Luxury Kulture, founded in 2025
Mini bio
How it started.
Tati says she began modeling in Brazil at 16. Her professional profile lists studies at Centro Universitário de Belo Horizonte from 2003 to 2007. Luxury Kulture’s founder story describes her early career in PR and events, followed by building an influencer agency.
Behind the posts.
Her creator profile centers on fashion, beauty and lifestyle. She has described handling styling, set design, photography, filming and editing herself for a Liberty Shoes collection launch, alongside the business side of client work.
A second life for fashion.
In 2025, she co-founded Luxury Kulture with Graziela Oborn. The Sydney business brings together pre-owned fashion, art, furniture and design. Tati has explained that her interest in keeping pieces in circulation helped inspire the project.
Creditschronological, newest first
Business
- 2025Luxury KultureCo-founder
Fashion and beauty content
- 2026GUESS Australia winter stylingCreator
- 2025Dyson Supersonic hair contentCreator
Quotes
I developed a special appreciation for the journey a piece takes.Tati Baumjohann, LinkedIn
Reflecting on the interest in fashion resale that inspired Luxury Kulture.
Trivia
- She lists Portuguese, German and English on her professional profile.
- She describes herself as a mother of two girls on her creator collaboration profile.
Find Tati
Follow her outfit ideas, beauty posts and latest projects.
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