Vivek K Dhadha
Vivek K Dhadha is a Mumbai creator and diamond merchant sharing menswear, watches, cars and travel, previously known online as TheSoBoGuy.
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Latest
Vivek’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
YouTube
YouTubeOverview
- Based in
- Mumbai, India
- Work
- Content creator and diamond merchant
- Started creating
- Food blogging in 2016
- Earlier online name
- TheSoBoGuy
Mini bio
How it started.
Vivek began food blogging in 2016. By 2018, the posts had expanded into everyday life and the interests that still shape the feed: clothes, cars, fitness, perfumes and travel.
A background in diamonds.
Alongside content creation, Vivek works in the family diamond business. In a 2022 MissMalini interview, Vivek recalled joining the business while still in high school and explained how that experience informed an understanding of luxury.
Finding an audience.
Creating as TheSoBoGuy, Vivek attracted followers and brand collaborations across fashion, cars, grooming and hospitality. Today, fans can find that mix on Instagram as @vivekdhadha, with earlier travel and car videos on YouTube.
Creditschronological, newest first
Jury
- 2025WeddingSutra Influencer AwardsJury member
Online videos
- 2019Maravilha Boutique Resort | Goa | TheSoBoGuysCreator
- 2019Discovering the roads of Mumbai in DiscoveryCreator
- 2019Features of Audi A5Creator
Awards
Quotes
The diamond business is built on a backbone of trustVivek Dhadha, MissMalini
In an April 2022 interview about diamonds, Vivek explained the importance of reputation and trust in business.
Trivia
- TheSoBoGuy was the online name used in early profiles of Vivek’s work.
- Asked about a favourite jewellery creation, Vivek chose a diamond and emerald choker made for their mother.
- Food blogging came before the wider mix of menswear, cars and travel.
Find Vivek
Follow Vivek for the latest looks, drives and travels.
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