Vivian Tu
Vivian Tu is the creator of Your Rich BFF, a former Wall Street trader making personal finance approachable through videos, books and the Networth and Chill podcast.
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Vivian’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Portfolio
Vox MediaOverview
- Also known as
- Your Rich BFF
- Work
- Financial educator, author, podcast host and entrepreneur
- Education
- University of Chicago, class of 2016
- Before creating
- Trading at J.P. Morgan, then ad sales at BuzzFeed
- Started
- Your Rich BFF launched on January 1, 2021
Mini bio
Before Your Rich BFF.
Vivian grew up in an immigrant family and went on to study at the University of Chicago. A trading job at J.P. Morgan came first. A mentor there helped Vivian understand retirement contributions, rent and the practical side of managing a paycheck.
Friends had questions.
After moving into sales at BuzzFeed, Vivian became the person colleagues asked about benefits and money. Seeing misleading financial advice spread during the pandemic helped turn those conversations into free, bite-sized TikTok lessons.
The first video found its people.
Your Rich BFF began on January 1, 2021. In a Numéro interview, Vivian recalled that the first video reached three million views and brought 100,000 TikTok followers in a week. The appeal was a peer explaining money in language friends could use.
More room for the conversation.
The work grew into Networth and Chill, launched in 2023, and the bestselling debut Rich AF. Well Endowed followed in 2026, taking the conversation into spending choices, family and long-term wealth. Vivian has also built Ask Dolly, a financial companion app.
Creditschronological, newest first
Books
- 2026Well EndowedAuthor
- 2023Rich AF: The Winning Money Mindset That Will Change Your LifeAuthor
Podcasts
- 2023–presentNetworth and Chill with Your Rich BFFHost
Digital series
- 2025Richer LivesHost of four seasons, as reported by SoFi in November 2025
Awards
Quotes
I want to leave people better than I found them.Vivian Tu, University of Chicago Magazine, Spring 2026
On moving from a scarcity mindset toward shared success. Source: https://mag.uchicago.edu/economics-business/money-talks
Trivia
- Vivian credits a former Wall Street boss with teaching the personal finance lessons that later became part of Your Rich BFF.
- In a 2026 university interview, Vivian named Clayton Harris III as a favorite professor and thesis adviser.
- Vivian remembers getting breadsticks with roommates after class at UChicago and talking through assignments together.
- In an Argent interview, Vivian joked about a desk-day “sweater of the week,” wearing the same comfortable hoodie for five days.
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