Aayushi Badheka
Aayushi Badheka is a Mumbai-based fashion and makeup creator who shares mid-size outfit inspiration and speaks up for more inclusive fashion.
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Latest
Aayushi’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Instagram
InstagramOverview
- Based in
- Mumbai, India
- Work
- Fashion creator, makeup creator and model
- Focus
- Mid-size fashion and size inclusivity
Mini bio
How it started.
Aayushi began talking about mid-size fashion after struggling to find creators whose styling felt relevant to their own body. In a 2022 Mint interview, Aayushi described building content around that gap in representation.
Finding a voice.
Mid-size representation became a defining subject of Aayushi’s work. In 2023, Harper’s Bazaar India interviewed Aayushi as a Mumbai-based model and creator speaking up for a wider range of bodies in fashion.
Style and conversation.
The work extends from outfit reels and beauty posts to conversations about inclusion. Aayushi appeared on aastey’s podcast in June 2022 to discuss fashion, personal style and creating space for mid-size audiences.
Creditschronological, newest first
Talks and interviews
- 2023ShopTalk: Social Media StrategiesPanelist in conversation with Deepika Gehani
- 2022Aayushi, on becoming her role modelGuest on live aastey
Fashion collaborations
- 2022House of Deepthi: Feisty Mustard Floral sareeCreator of a saree styling reel
Quotes
You are neither a petite nor a plus, you are just the majority.Aayushi Badheka, Mint
Speaking about mid-size representation in a 2022 interview. Source: https://www.livemint.com/mint-lounge/style/theres-a-big-hole-in-the-midsize-clothing-section-111658472995019.html
Trivia
- In the live aastey episode, Aayushi discussed an interest in fashion and styling that began at a young age.
- House of Deepthi identified the saree in their collaboration as Feisty Mustard Floral from its Idha festive range.
Find Aayushi
Find Aayushi’s outfits, makeup and everyday updates on Instagram.
Are you Aayushi Badheka?
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