Alex Cattoni is a Canadian copywriter, marketing educator and founder of Copy Posse, sharing practical lessons on writing, storytelling and building a business with empathy.
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Alex’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Alex shared eight ways she uses AI, including testimonial research, copy audits and audience analysis, while keeping her writing and customer conversations human.
copyposse.comRead Alex’s tutorialAlex broke down her social media funnel, showing how discovery, educational content and relationship-building work together.
copyposse.comRead Alex’s tutorialAlex walked through five writing frameworks, including the Wheel of Persuasion, Email Conversion Story and Four Forces of video persuasion.
copyposse.comRead Alex’s tutorialAlex shared a six-email nurture sequence, from delivering a promised resource to answering objections and giving readers a reason to act.
copyposse.comRead Alex’s tutorialAlex offered three shifts for freelancers: focus on doing the work, reach beyond cold outreach, and stop waiting until you feel ready.
copyposse.comRead Alex’s tutorialFollow Alex for writing lessons, business reflections and life behind Copy Posse.
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