Alex Costa
Alex Costa is a men’s style and grooming creator, Forte Series founder and New York vlogger sharing the work behind building a brand.
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Latest
Alex’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
Forte SeriesOverview
- From
- Belo Horizonte, Brazil
- Based in
- New York City
- Started
- Portuguese-language Call of Duty videos in 2010
- Breakthrough
- Moved into English-language style and grooming; left Google in January 2018
- Founded
- Forte Series, launched October 2019
Mini bio
How it started.
Alex began with Portuguese-language Call of Duty tutorials in 2010. Hosting Inside Gaming Brasil brought him to Los Angeles, followed by roles at gaming companies and Google’s YouTube team.
Finding his audience.
Switching to English initially cost him subscribers. He kept building style and grooming videos alongside his day job, then left Google on January 26, 2018 to create full time.
From tutorials to products.
Forte Series launched in October 2019. Today, Alex also shares the decisions and setbacks behind running the company through Behind the Business. In October 2026, he told fans he wanted to devote more content to entrepreneurship.
Creditschronological, newest first
Video and community
- 2026Behind the BusinessCreator and vlogger
- 2025First Things THRST, episode 85Guest
- 2010Call of Duty tutorialsCreator
Fashion and grooming
- 2019Forte SeriesFounder
- 2019BP. x Alex CostaCollection collaborator
Awards
Quotes
I don't chase outcomes. I build systems that make them inevitable.Alex Costa, Image Lab newsletter
October 12, 2026, in “I don’t want to talk about fashion anymore.”
Trivia
- Before his creator career, Alex worked as an EMT and a Portuguese/English interpreter.
- His family moved from Belo Horizonte to Cape Cod when he was 13.
- He says he groups admin and calls on Mondays to protect the rest of the week for creative work.
Find Alex
Follow Alex for style, grooming and life behind Forte Series.
Are you Alex Costa?
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