Alex Costa is a men’s style and grooming creator, Forte Series founder and New York vlogger sharing the work behind building a brand.
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Alex’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Alex told readers he plans to share fewer fashion tips and more of the work behind building a company. He also reported that Target plans to expand Forte to roughly 2,000 stores in 2027 and add Texture Clay and Daily Hair Moisturizer.
alexcosta.beehiiv.comRead Alex’s October updateAlex announced that his sunglasses collaboration with Iman Gadzhi’s Hills was ready. He said the run would total 300 pairs, with a release expected around July 10, and pointed fans to a sneak peek in his vlog.
alexcosta.beehiiv.comRead the collaboration announcementIn his June newsletter, Alex shared a vlog about pitching Target to double Forte’s stock in stores for the following year. The same issue walked readers through the outfit, accessories and fragrance he would choose for a first date.
alexcosta.beehiiv.comRead the newsletter and watch the vlogAlex reported returning from his first Formula 1 race in Miami with the McLaren team, followed by a trip to Toronto to begin rebranding Forte. He shared the trip in a vlog alongside his 15 spring wardrobe picks.
alexcosta.beehiiv.comRead Alex’s spring updateAlex published a guide to five white T-shirts he wears, including Uniqlo, Buck Mason and Merz b. Schwanen. He explained how fit, fabric weight and collar construction shape the look of a simple tee.
alexcosta.beehiiv.comRead the white T-shirt guideFollow Alex for style, grooming and life behind Forte Series.
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