What marketers are doing about AI search
Andy brought together Orbit research on buyer behavior, AI referrals and content strategy to examine how marketers are adapting to AI search.
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Andy Crestodina
Andy Crestodina is Orbit Media’s co-founder, a marketing teacher and the author of Content Chemistry, sharing practical lessons on SEO, analytics, content and AI.
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Talking through a tough year for blogging
Andy joined Sandy Carter on The Marketing Companion to discuss the new blogger survey, including which practices still correlate with stronger results.
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The annual blogger survey returns
The 2026 report gathers answers from 1,042 content marketers. Andy examines changes in writing time, AI use and the practices associated with stronger results.
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A preview of his content creation workshop
Content Marketing World published a preview of Andy’s planned October workshop in Denver, covering topic selection, research, formatting and promotion.
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Putting direct traffic back in the conversation
Andy shared his guide to direct traffic in GA4, explaining what the channel includes and why marketers should pay closer attention to it.
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