Brian Clark founded Copyblogger and now writes Further, helping people at midlife build businesses they can run from anywhere.
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Brian’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Brian used Han Solo and Jedi leadership to explain how writers build trust, credibility and a connection with their audience.
news.further.netThe Force that Powers Persuasive Content (And 3 Ways to Intensify It)Brian revisited Groundhog Day to explore why useful content should guide readers over time, with their needs at the center.
news.further.netContent Marketing as SeductionDrawing on law school and commercial litigation, Brian explained why clear language and earning trust matter when making a case through content.
news.further.netHow to Persuade People Like a Silver-Tongued Trial LawyerBrian wrote about testing ideas despite fear. He also shared that he and his wife were in Panama after time in Scotland, the Netherlands, Denmark and Sweden.
news.further.netIs F.E.A.R. Holding You Back?Brian published the capstone lesson for Leading Expert Launchpad. It brings work from four modules into a living document to revisit as a business develops.
news.further.netCapstone: Your Leading Expert BlueprintRead Further and follow Brian’s latest writing and lessons.
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