Carina Wolff
Carina Wolff, known as Kale Me Maybe, is a Los Angeles recipe creator, cookbook author and writer sharing colorful meals and personal essays through good mood food.
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Carina’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
good mood food
good mood food
Adams Media
Adams MediaOverview
- Based in
- Los Angeles, California
- Known as
- Kale Me Maybe
- Education
- Journalism and psychology at New York University
- Online beginnings
- Kale Me Maybe on Instagram since 2013
- Newsletter
- good mood food, launched April 14, 2021
Mini bio
How it started.
Born and raised in Los Angeles, Carina studied journalism and psychology at NYU. Her senior thesis explored nutritional therapy for mood disorders, and she started Kale Me Maybe during her senior year to share approachable recipes and what she was learning about food.
Finding her audience.
She has posted as Kale Me Maybe on Instagram since 2013. After college, she worked in health and wellness PR while blogging and writing on the side, then moved into full-time freelance writing and eventually content creation. Her writing has appeared in Bustle, Reader’s Digest and FabFitFun.
From recipes to books.
Her first two cookbooks were The Spiralizer Recipe Book in 2016 and Plant-Protein Recipes That You’ll Love in 2017. Both were published by Adams Media. Her recipes often put vegetables at the center, while her own approach to eating emphasizes balance rather than a particular diet.
A place for more.
Carina launched good mood food in April 2021 to bring detailed recipes and longer personal writing together. By that launch, she described having a few hundred thousand Instagram followers. Today, fans can follow her 30-minute budget meals and Meal Prep for Food Snobs series alongside essays about everyday life.
Creditschronological, newest first
Cookbooks
- 2017Plant-Protein Recipes That You'll LoveAuthor
- 2016The Spiralizer Recipe BookAuthor
Independent publishing
- 2021good mood foodWriter and recipe creator
Quotes
Food is about creative expression. It’s about joy, celebration, and connection.Carina Wolff, Introducing “good mood food”
From her April 2021 introduction to the newsletter, explaining why she wanted to combine food with more personal writing.
Trivia
- Her grandmother Sally helped spark her interest in healthy eating, art, travel and literature.
- Mint and chocolate are her favorite dessert pairing; she helped create Ground Up’s Fudgy Mint Cookie nut butter.
- She enjoys reading YA and historical fiction, as well as books about psychology and philosophy.
Find Carina
Follow Carina for recipes, kitchen notes and life in Los Angeles.
Are you Carina Wolff?
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