The EU pavilion programme listed Ajay for a masterclass at the Live Cooking Area in Mumbai. He was also on the programme for cooking shows during the three-day fair.
Ajay and Guntas Sethi hosted Shared Tables, Shared Stories at The Oberoi. A four-course lunch brought the cookbook to the table, including Apricot & Nectarine Chaat and Chicken Roulade with Feta PDO.
In an Indian Express interview, Ajay recalled filming at his Mumbai dining table during COVID, with his wife Amrita behind the phones and their children helping out.
The EU campaign published a recap of its MasterChef India Mystery Box Challenge. Ajay and fellow ambassador Guntas Sethi highlighted the chance to introduce food lovers to European ingredients.
The EU published a download announcement for A Taste of Home with EU Tadka. Its introduction traces the collection’s inspiration to the EU Tadka Podcast with Ajay.