Claire Goldsworthy is the Australian creator behind The Fashion Advocate, sharing sustainable fashion stories, practical business guidance and ways to buy more thoughtfully.
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Claire’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Claire published an Inside Small Business column drawing on her experience running The Fashion Advocate without Black Friday sales. She argues that independent brands can build customer trust through pricing and a clear point of view.
insidesmallbusiness.com.auRead Claire’s columnClaire turned her attention to pram waste, writing about what happens to baby equipment after families finish using it. She explains that parenting prompted her to look more closely at what children wear, use and consume.
thefashionadvocate.comRead the pram articleClaire shared GOOD STUFF: The Guide to Buying Less Crap and More Good Stuff. The free download helps readers understand plastic, ingredients and materials when deciding what to buy and use.
Claire published her 2026 guide to growing a sustainable fashion brand without advertising. It focuses on clear positioning, storytelling and building a relationship with customers.
thefashionadvocate.comRead the growth guideClaire explained the thinking behind Dotti, a project she began building in 2025. She describes a tool intended to bring together business data from sources such as Shopify, marketing tools and financial software, and invited readers onto its waitlist.
Follow Claire for sustainable fashion stories and practical ideas for independent brands.
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