Writing in defense of influencers
Danielle published “When Did ‘Influencer’ Become a Dirty Word?”, reflecting on why she is proud of the career and why the label still attracts judgment.
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Danielle Bernstein
Danielle Bernstein is a New York fashion creator, author and founder of WeWoreWhat, sharing personal style and the work behind building a clothing brand.
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Danielle’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
daniellebernstein.substack.comRead the essayA Halloween costume gets a personal postscript
In “I’m retiring from Halloween. Sort of.”, Danielle revisited her previous zombie-bride costume and the personal changes that followed.
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The story behind selling, then buying back equity
Danielle published a subscriber essay about selling part of WeWoreWhat before turning 30 and later buying back equity. Its public introduction follows up on her earlier announcement of the buyback.
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A new identity for WeWoreWhat
The brand’s relaunch introduced a new website, logo, labels and packaging. The change also separated Danielle’s personal Instagram, @daniellebernstein, from the brand account, @weworewhat.
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Looking back on fifteen years online
Danielle reflected on building WeWoreWhat, buying back the company and changing her leadership. She also acknowledged that some past designs came too close to others’ work and described stronger design reviews.
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