Demna
Georgian fashion designer and Gucci artistic director, whose work spans Vetements, everyday wardrobe experiments and Balenciaga’s return to couture.
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Latest
Demna’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Overview
- From
- Sukhumi, Georgia
- Work
- Fashion designer; artistic director of Gucci
- Training
- Royal Academy of Fine Arts, Antwerp
- First label
- Vetements, founded in 2014
- Breakout
- Vetements’ 2015 show at Le Dépôt in Paris
- Couture milestone
- Balenciaga’s 50th Couture Collection, 2021
Mini bio
How it started.
Born in Sukhumi, Georgia, Demna became interested in clothes while growing up in the Soviet Union, where choice was limited. After studying economics in Tbilisi, they trained in fashion in Antwerp and worked at Maison Martin Margiela and Louis Vuitton.
Finding a voice.
Demna launched Vetements in 2014. The label’s breakthrough came with a 2015 show at the Paris club Le Dépôt, bringing stretched proportions and familiar wardrobe pieces into a new setting. Demna described the approach as building a wardrobe, rather than designing around a seasonal theme.
A decade at Balenciaga.
Named Balenciaga’s artistic director in 2015, Demna brought utilitarian clothes into the house’s design language. In July 2021, the 50th Couture Collection marked their first couture collection for Balenciaga and the reopening of its couture chapter. The final collection followed in July 2025.
The Gucci chapter.
Demna joined Gucci in July 2025. La Famiglia introduced that chapter through characters and their wardrobes; Primavera brought it onto the runway in February 2026. In interviews, Demna has described a growing interest in fashion that feels intuitive and emotional.
Creditschronological, newest first
- 2026Gucci Spring/Summer 2027: The Store ShowArtistic director
- 2026Gucci Cruise 2027: GucciCoreArtistic director
- 2026Gucci PrimaveraArtistic director
- 2025–2026Gucci: La FamigliaArtistic director
- 2025Balenciaga 54th Couture CollectionArtistic director
- 2021Balenciaga 50th Couture CollectionArtistic director
- 2015Vetements Fall 2015Designer and co-founder
Awards
Quotes
This is how fashion should be: more intuitive and emotional.Demna, interviewed by Nathan Heller for Vogue, August 2026
Trivia
- Vetements takes its name from the French word for clothes.
- A 2016 Fantastic Man interview lists six languages Demna speaks: Russian, Georgian, English, German, Dutch and French.
- As a child, Demna treasured an Adidas tracksuit so much that it became too small before they wore it.
- For the 2026 GucciCore show, invitations took the form of keys, recalling the private Gucci Galleria above the Fifth Avenue flagship.
Find Demna
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