A practical checklist for marketers
The StoryBrand Podcast introduced the Messaging Canvas as a way to show clients a clear plan, from soundbites and taglines to campaign deliverables.
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Donald Miller
Donald Miller is the author behind Blue Like Jazz and Building a StoryBrand, and the StoryBrand founder sharing practical lessons on messaging, business and telling a better story.
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Putting the customer at the center
A new StoryBrand Podcast episode explored how to tell a story in which the customer is the hero, with the business helping them move forward.
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A lesson in better elevator pitches
Donald shared the three parts of an effective elevator pitch, with examples and ways to use it in everyday conversations and marketing.
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Making a tagline earn its place
Donald used a StoryBrand Podcast episode to explain how a tagline can communicate a product’s value, drawing on examples of what works for businesses without household-name recognition.
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Introducing The StoryBrand Podcast
Donald and Kyle Reed marked the change from Why That Worked to The StoryBrand Podcast with a lesson on the framework, clear messaging and the customer’s role as hero.
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