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Eleonora Carisi

Eleonora Carisi is an Italian fashion creator, creative director and producer whose work spans personal style, capsule collections and visual campaigns.

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Eleonora’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

From
Turin, Italy
Work
Fashion creator, creative director and producer
Starting point
YouYouShop, a Turin concept store opened in 2006
Breakout
Jou Jou Villeroy, the fashion blog launched in 2010

Mini bio

How it started.

Eleonora’s path into fashion began with a shop in Turin. In 2006, they opened YouYouShop to sell work by independent designers. Jou Jou Villeroy grew from the wish to share the store’s discoveries in longer stories and photographs beyond MySpace.

The turning point.

The blog launched in 2010 and brought a wider audience. Eleonora told Wait! Fashion that a freelance writing invitation from Grazia changed their professional prospects, connecting the Turin shop to Milan’s fashion world. Creative direction and digital campaigns followed, including work through Grumble Creative.

Making things.

By a December 2021 interview, Eleonora had closed the earlier agency and started a solo production and creative direction company. That year also brought a PINKO capsule collection. In 2026, their own updates include NOMAD projects connecting contemporary art, collectible design and fashion.

Creditschronological, newest first

Fashion and campaigns

Television and film

Awards

Quotes

La determinazione è importante per continuare sulla propria curva senza paura di cadere.Eleonora Carisi, nss G-Club, December 9, 2021

On building a career by sharing personal interests. Translation: Determination matters if you want to keep following your own path without fear of falling.

Trivia

  1. On MySpace, Eleonora was known as the person with the pink wig, according to the Wait! Fashion interview.
  2. The mirror-selfie account @specchi_amoci was created to share more relaxed outfits outside the main feed’s carefully planned aesthetic.
  3. Eleonora told nss G-Club that sunglasses are the accessory they never leave home without, usually keeping one or two pairs in a bag.

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