Elma Beganovich
Elma Beganovich shares fashion and travel through a creator’s lens and builds brand campaigns with sister Amra at their New York digital agency, Amra & Elma.
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Latest
Elma’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
The Clothes Maiden
Retail InsiderOverview
- Work
- Fashion and travel creator; digital agency co-founder
- Based in
- New York City
- Creative partner
- Sister Amra Beganovich
- Before the blog
- Trained as a lawyer; studied government and French at Georgetown
- How it started
- A lifestyle blog with Amra in late 2012
Mini bio
How it started.
Elma followed a legal career before building a blog with Amra in late 2012. Their starting point was familiar: beauty tips, travel ideas and fashion advice that felt closer to everyday life than a glossy magazine. In an interview with Jeff Bullas, Elma recalled the blog reaching more than 100,000 monthly visitors within its first three months.
From posts to partnerships.
Early approaches from brands, including Paris Hilton’s handbag line, helped the sisters see a business in their work. They began with sponsored content, then took on requests to help brands build their own social accounts. That work grew into Amra & Elma, their digital agency.
The business behind the pictures.
Elma’s work connects fashion and travel content with the practical side of running campaigns. The agency’s official biography says Elma leads business development and press relations and helped create Influencer Magic, software for matching brands with influencers by target demographic.
Creditschronological, newest first
Interviews and appearances
- 2023How to run growth marketing during a recessionInterviewee with Amra Beganovich
- 2022Livestream shopping and social commerceTechFirst interview guest, featured by Forbes
- 2021TradeTalks: Social media activity and startupsGuest with Amra Beganovich
- 2017How to get paid to travel the worldInterviewee
Creator projects
- 2015Club FashionistaCo-founder, documented in The Clothes Maiden interview
Quotes
A little creativity goes a long way.Elma Beganovich, Retail Insider
Discussing useful content and social media reach in the December 19, 2021 interview. https://retail-insider.com/retail-insider/2021/12/influencers-and-retail-speaking-with-superstar-influencers-amra-and-elma-beganovich/
Trivia
- Elma and Amra described growing up across seven countries, with family roots in Sarajevo, in their 2015 Clothes Maiden interview.
- In the same interview, the sisters said they loved antiques and consignment shops for unusual pieces with a story.
- Elma recalled that their first paid sponsored post was a $99 tweet for an app promoting events around Coachella, in the Jeff Bullas interview.
- Elma studied government and French at Georgetown before earning a J.D. at the University of Miami, according to the biography supplied to Retail Insider.
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