Heba Hammad
Heba Hammad, known as Fashi, is an Egyptian fashion stylist and creator based in Dubai, sharing outfit ideas, beauty and travel alongside work in influencer marketing.
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Heba’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Instagram
UAE StoriesOverview
- Based in
- Dubai, United Arab Emirates
- From
- Egypt
- Also known as
- Fashi / @styledbyfashi
- Work
- Fashion styling, personal shopping and influencer marketing
Mini bio
How it started.
Heba’s styling work grew out of shopping trips with family and friends who trusted her eye. In her 2022 UAEmoments interview, she recalled people asking her to style them and shop alongside them. She began paying closer attention to brands and fashion events, while making more time for Instagram.
Finding Fashi.
Her regular outfit stories, which she called “Today’s Effortless Outfit,” sat alongside photos and styling reels. Heba said that this consistency helped brands discover her and led to collaborations. Her advice to aspiring stylists centered on developing their own style.
Beyond the outfit.
Her work also extends to the business of creator partnerships. A 2024 UAE Stories interview described her founding FMM Agency for influencer marketing and PR. In an August 2026 feature, she discussed growing GOMEDIA across the GCC, with trust and lasting relationships at the center of her approach.
Creditschronological, newest first
Influencer marketing
- 2025Teeb AlHazm and Doknah campaign with Taim AlFalasiGOMEDIA campaign announced by Heba
Editorial contributions
- 2023Top 10 Styling Influencers Sharing Their Style MantraFeatured fashion stylist
- 2022UAEmoments fashion stylist interviewInterviewee
Awards
Quotes
Be yourself, show your own style, be unique, and don’t copy anyoneHeba Hammad, UAEmoments, December 16, 2022
Advice for aspiring fashion stylists. Source: https://www.uaemoments.com/i-would-change-mens-fashion-heba-fashion-stylist-in-the-uae-530437.html
Trivia
- Her nickname is “Fashi.”
- She called her regular Instagram outfit stories “Today’s Effortless Outfit.”
- Her styling work began with shopping trips for family and friends.
Find Heba
Follow Heba for outfits, beauty and travel.
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