Jay Baer
Jay Baer is a marketing author, customer experience researcher, and tequila educator who co-founded The Tequila Report and shares practical ways to earn customers’ trust.
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Jay’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Portfolio
Portfolio
PortfolioOverview
- Work
- Marketing author, customer experience researcher, and tequila educator
- Roots
- Grew up in Arizona and studied in Tucson
- Company
- Founded Convince & Convert in 2008
- Breakout book
- Youtility, a 2013 New York Times bestseller
- Tequila
- Co-founder and editor of The Tequila Report
Mini bio
How it started.
Jay began in politics, working on direct mail for a United States senator. Jobs in government communications and marketing for a garbage company followed before he moved into the early internet business. He founded Convince & Convert in 2008, building a home for digital marketing advice.
Help people first.
Youtility brought his approach to a wider audience in 2013 and became a New York Times bestseller. Its central idea is straightforward: create marketing that people can actually use. Hug Your Haters applied his research to responding to complaints, while Talk Triggers, written with Daniel Lemin, explored experiences customers want to tell others about.
On the microphone.
Alongside writing and speaking, Jay co-created Social Pros and co-hosted more than 500 episodes. In 2018, the National Speakers Association inducted him into its CPAE Speaker Hall of Fame. His later book, The Time to Win, focused on speed and responsiveness.
A new chapter.
His interest in tequila began with his Arizona upbringing and studies in Tucson. That interest grew into education videos and The Tequila Report, which he co-founded and edits. In 2026 interviews, he discussed moving away from keynote speaking to devote more time to the tequila business.
Creditschronological, newest first
- 2023The Time to WinAuthor
- 2018Talk TriggersCo-author with Daniel Lemin
- 2016Hug Your HatersAuthor
- 2013YoutilityAuthor
Awards
Quotes
Keep it real. Find ways to insert humanity back into your customer experiences.Jay Baer, The Baer Facts, issue 103
Published August 6, 2025: https://www.jaybaer.com/newsletter/the-baer-facts-issue-103
Trivia
- His official biography describes him as a seventh-generation entrepreneur.
- Plaid suits are part of his recognizable speaking style.
- Talk Triggers has alpacas on its cover.
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