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Jay Baer
Jay Baer is a marketing author, customer experience researcher, and tequila educator who co-founded The Tequila Report and shares practical ways to earn customers’ trust.
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Jay’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Jay joined Jim Marous on Banking Transformed for a tasting-led conversation about loyalty, AI, and connected customer experiences. The episode also discussed his move away from keynote speaking toward tequila.
On The Enlightened Executive, Jay discussed why personal customer interactions matter as AI becomes commonplace. He also opened up about selling his consultancy, building a tequila business, and finding a sustainable workload.
The Auto Care Association announced Jay as a keynote speaker for its 2026 gathering in Atlanta, scheduled for May 11–14. The announcement highlighted his customer experience research and business background.
Jay returned to Business of Advice for episode 114, discussing how financial advisors can use AI to make time for more personal client experiences. The conversation focused on everyday opportunities to stand out.
Jay announced an October 22 live Zoom presentation of Human.Kind, his keynote about the human touch in an age of AI and automation. In the same newsletter, he explored whether an AI backlash would slow adoption.