Jenné Claiborne
Jenné Claiborne is the Atlanta-based vegan chef, cookbook author, and creator of Sweet Potato Soul, sharing plant-based recipes with Southern roots and flavors from around the world.
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Jenné’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Rodale Books
HarmonyOverview
- From
- Atlanta, Georgia
- Work
- Vegan chef, recipe developer, cooking instructor, and cookbook author
- Started
- Sweet Potato Soul began as a hobby blog in 2010.
- Turning point
- Brand partnerships and her first book deal helped her make Sweet Potato Soul a full-time business in 2016.
Mini bio
A kitchen full of possibilities.
Jenné grew up in Atlanta, where her Nana let her experiment with spices, flour, and whatever else she could find in the kitchen. Her grandmother and father helped shape her cooking, and she later chose veganism for animal welfare reasons.
From a hobby to her own business.
She launched Sweet Potato Soul in 2010 and went vegan in 2011. Alongside work as a private chef and cooking instructor, she kept sharing recipes online. In 2016, paid brand work and her first book deal gave her the opening to make Sweet Potato Soul her full-time business.
Southern roots, an expanding table.
Her debut cookbook, Sweet Potato Soul, arrived in 2018 with 100 vegan takes on Southern cooking. For her second book, 2025’s Vegan Vibes, returning to Atlanta brought fresh inspiration from the city’s many food cultures. Her recipes connect familiar Southern ingredients with flavors such as miso, jerk seasoning, and gochujang.
Creditschronological, newest first
Cookbooks
- 2025Sweet Potato Soul Vegan VibesAuthor
- 2018Sweet Potato SoulAuthor
Collaborations
- 2026Bon Appétit Management Company Black History Month partnershipFeatured creator and partner
Quotes
If I’m cooking just for my daughter and me, it’s going to be something quick and easy.Jenné Claiborne, Forks Over Knives
In January 2025, she explained how busy family life shaped the everyday cooking approach behind Vegan Vibes.
Trivia
- Sweet potatoes have been her favorite food since childhood; her Nana baked them every week.
- As a child, she made mud pies with friends and used her Nana’s mailbox as a pretend oven.
- She started playing tennis in February 2024 and joined a beginner ladies’ doubles team.
Find Jenné
Follow Jenné for vegan recipes, cooking videos, and news from Sweet Potato Soul.
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