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Jerusha Couture

Australian fashion designer and creator sharing luxury handbag reviews, collection tours, beauty finds and shopping vlogs on YouTube and Instagram.

128K+social following

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Latest

Jerusha’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Based in: Australia
Work: Fashion designer, YouTuber and fashion blogger
Online beginnings: Began filming boutique and clothing-line videos in 2010
Known for: Luxury handbag unboxings, reviews and collection tours

Mini bio

How it started.

Jerusha’s fashion work began with making garments for friends and family while at school. In a 2022 interview, Jerusha recalled studying at East Sydney Fashion Design College before opening a boutique. Filming the clothing line and shop in 2010 offered a way to introduce the business to new customers.

Finding a community.

In an interview with theright.fit, Jerusha described taking the camera along on trips to Hong Kong, where the label’s products were made. Shopping experiences and favourite purchases became a larger part of the videos. The official website credits a StyleHaul partnership with helping turn the hobby into part-time work.

What fans come for.

Detailed handbag unboxings and collection tours sit alongside beauty videos and shopping vlogs. Jerusha has said longer videos suit the channel’s regular viewers, while everyday vlogs also bring in family life and work in property and design.

Creditschronological, newest first

2025The Handbag Tag 2025Creator and host
2018My $150,000 Luxury Handbag Collection of 2018Creator and host
2015Mum’s Prada UnboxingCreator and host

Quotes

a place to live vicariously, to smile and laugh.Jerusha Couture, official website

Describing what the luxury fashion community can offer viewers.

Trivia

Olivia Newton-John was Jerusha’s godmother and attended the boutique launch, as Jerusha recalls in the store-opening video description.
Jerusha told theright.fit that Louis Vuitton was the starting point for the luxury collection.
The official website still features Mum’s Prada unboxing among its selected videos.