Joe Wicks
Joe Wicks, known as The Body Coach, shares home workouts, quick recipes and family fitness, from Lean in 15 to PE with Joe and his fitness app.
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Joe’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Bluebird
LEAP
Cookbook
BupaOverview
- Also known as
- The Body Coach
- Work
- Fitness coach, presenter and cookbook author
- Started with
- Park bootcamps in Richmond and short Instagram recipe videos
- Breakout
- Lean in 15, followed by PE with Joe during the 2020 lockdown
Mini bio
How it started.
Joe began by handing out flyers at his local station to bring people to early morning bootcamps in Richmond. He remembers pulling a trailer of dumbbells around the area, sometimes with nobody turning up. Posting quick #Leanin15 recipes on Instagram helped him find a wider audience.
Food meets fitness.
His first book, Lean in 15: The Shift Plan, came out in December 2015, combining simple recipes with home workouts. The same mix of food and movement runs through The Body Coach app and later cookbooks.
The living-room PE teacher.
During the pandemic in 2020, Joe started daily live YouTube workouts for children and families. PE with Joe reached 955,185 simultaneous viewers on 24 March 2020, earning a Guinness World Records title. His official account of the project says it raised more than half a million pounds for the NHS.
Keeping families moving.
Joe has continued making work for families, including the animated exercise series Activate with Studio AKA. In 2026 he introduced the family cookbook Healthy Start and Health or Hype, a podcast series with Bupa built around expert conversations and personal experiments.
Creditschronological, newest first
Books
- 2026Healthy StartAuthor
- 2025Protein in 15Author
- 2015Lean in 15: The Shift PlanAuthor
Screen and audio
- 2026Health or HypeHost, in partnership with Bupa
- 2025ActivateCo-creator and executive producer
- 2020PE with JoeWorkout host
Awards
Quotes
I’m so proud that this is our recordJoe Wicks, quoted by Guinness World Records
On the PE with Joe livestream record, 14 April 2020.
Trivia
- Before online workouts, Joe promoted his park bootcamps by handing out flyers at a train station.
- In 2017, he led 3,804 people in a record-setting HIIT class in London’s Hyde Park.
- For Health or Hype, he spent 24 hours alone in a woodland cabin without his phone or other technology.
- Healthy Start includes Little Chef Lessons to get children involved in cooking.
Find Joe
Find Joe’s workouts, recipes and everyday updates.
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