Pamela Reif
Pamela Reif is a German fitness creator and entrepreneur sharing follow-along workouts, recipes and cookbooks, alongside her food and haircare brands.
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Latest
Pamela’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
Community Editions
FackelmannOverview
- From
- Karlsruhe, Germany
- Started
- Sharing on Instagram in 2012, aged 16
- Breakout
- Reached 500,000 Instagram followers while still at school
- Work
- Fitness creator, cookbook author and entrepreneur
Mini bio
How it started.
Pamela began posting on Instagram in 2012, aged 16. Food photos, accessories and gym selfies started as a school-age hobby. After her audience reached 500,000, brands began approaching her and that hobby became a business.
Moving together.
Her short, follow-along YouTube workouts became a signature, with options for beginners as well as more demanding sessions. Her 2020 Beginner Ab Workout includes breaks and needs no equipment. She also shares home workout plans and recipes through the Pam App.
Beyond the workout.
Pamela’s books include Strong & Beautiful, published in 2017, and the You Deserve This bowl and snack cookbooks. Her own brands, Naturally Pam and éla Natural Beauty, extend her work into food and haircare. She has worked with PUMA since 2016 and later co-developed kitchen and drinkware collections with Fackelmann.
Creditschronological, newest first
Books
- 2021You Deserve This: Snack-KochbuchAuthor
- 2019You Deserve This: Bowl-KochbuchAuthor
- 2017Strong & BeautifulAuthor
Collaborations
- 2025Fackelmann x Pamela ReifCo-developed kitchen and lifestyle collection
- 2024PUMA x Pamela Reif: volcanic-inspired collectionCollaborator
Awards
Quotes
Any kind of workout is better than no workout!Pamela Reif, PUMA CATch Up
Advice on staying active while gyms were closed, 2 February 2021. Source linked below.
Trivia
- Her food-focused Instagram account is called pamgoesnuts.
- Her mother tried the Beginner Ab Workout before Pamela recommended it to viewers.
- She told PUMA that she puts in contact lenses first thing in the morning.
Find Pamela
Find new workouts, recipes and glimpses of Pamela’s everyday life.
Are you Pamela Reif?
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