A first Gucci show, filmed in Milan
Joel published a 48-hour Milan vlog from a first-ever Gucci runway visit, watching Demna’s spring/summer 2027 collection, The Store Show.
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Joel Mcloughlin
Joel Mcloughlin, known as Gallucks, is a London fashion creator sharing personal style, shopping and travel vlogs, alongside essays on fashion and life.
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Joel’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Eleven years in, still excited to create
In “so you want to be an influencer?”, Joel reflected on turning a hobby into a career, staying consistent and building relationships with brands and fellow creators.
gallucks.substack.comRead the essay
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Behind the scenes before the Gucci show
A new vlog followed Joel hosting a London Fashion Week panel, modelling in a menswear shoot and getting ready for Milan.
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Hosting a Fashion Week breakfast conversation
Joel hosted the atis Breakfast Club panel in Covent Garden about what makes a fashion brand relevant beyond the runway, with Slazenger’s Alexei Hamblin and Ruby Loot founder Georgia Buchanan.
events.humanitix.comSee the panel detailsNo notes yet
Back to vlogging with a Dyson trip to Paris
Joel shared a trip to Paris with Dyson for the launch of its new toothbrush, including first reactions, and announced a return to weekly vlogging.
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