Katie Sturino
Katie Sturino is a fashion creator, body acceptance advocate, Megababe founder and author who pushes for clothes that fit more bodies and shares the joy of getting dressed.
At 100 nudges, fangea sends Katie’s team an official invite.
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Latest
Katie’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Celadon Books
Clarkson Potter
Lobby CoffeeOverview
- Work
- Fashion creator, author, entrepreneur and body acceptance advocate
- Education
- Studied rhetoric at the University of Wisconsin–Madison
- Fashion beginnings
- Launched The 12ish Style in 2015
- Business
- Founded Megababe in 2017
- Signature series
- #SuperSizeTheLook and #MakeMySize
Mini bio
How it started.
After studying rhetoric at the University of Wisconsin–Madison, Katie moved to New York and worked in fashion PR, eventually starting Tinder PR. Their first social-media success came through rescue dog Toast in 2014. Managing Toast’s online career helped Katie see what a personal platform could become.
Finding their voice.
Katie launched The 12ish Style in 2015, sharing shopping advice and personal style for women size 12 and above. #SuperSizeTheLook recreates celebrity outfits on a plus-size body. #MakeMySize challenges brands to include customers who cannot fit their clothes, turning fitting-room frustration into a public conversation.
Solving a familiar problem.
In 2017, Katie launched Megababe. The idea grew from needing products for thigh chafing and sweat that felt comfortable to use and carry. Katie built the business with their sister and a friend from camp, launching with Thigh Rescue and Bust Dust.
On the page.
Body Talk, published in 2021, brings Katie’s body acceptance work into an illustrated workbook with prompts and exercises. In 2025, they moved into fiction with Sunny Side Up, following a plus-size divorcee through friendship, dating and starting again. Its fictional swimsuit designs also inspired a real Kitty and Vibe collaboration.
Creditschronological, newest first
Books
- 2025Sunny Side UpAuthor; debut novel
- 2021Body Talk: How to Embrace Your Body and Start Living Your Best LifeAuthor and audiobook narrator
Fashion and beauty
- 2025Sunny Side Up x Kitty and VibeSwimwear collaborator
- 2017MegababeFounder
- 2015The 12ish StyleFounder and fashion creator
Television and digital
- 2017Behind the SeamsHost of the official Project Runway aftershow
Awards
Quotes
I want to prove that everyone, of every size, can have fun with fashion.Katie Sturino, Birchbox interview
In a March 2022 interview, Katie explained the purpose of #SuperSizeTheLook.
Trivia
- Before becoming a fashion creator, Katie managed the social-media career of rescue dog Toast.
- The newsletter name Lobby Coffee comes from Katie’s love of the free coffee set out in hotel lobbies.
- Katie’s first PR firm was called Tinder PR; they later sold the name.
Find Katie
Follow Katie for outfit ideas, body acceptance and the latest from Lobby Coffee.
Are you Katie Sturino?
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