Laura Wills
Laura Wills is the London creator behind The Fashion Bug Blog, sharing personal style, shopping edits, travel and family life.
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Latest
Laura’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Soru
Labeca
In House With Arielle CharnasOverview
- Based
- London
- Known as
- The Fashion Bug Blog
- Started
- Early 2015
- Work
- Fashion and lifestyle creator; brand collaborator
Mini bio
How it started.
Laura started The Fashion Bug Blog in early 2015 as a place for writing and personal style. In a later interview, Laura recalled sharing outfit photographs and posts with friends while unsure about a career direction. Encouraging feedback helped turn that creative outlet into work.
A growing creative career.
Fashion collaborations became another part of that work. Soru dates its first collection with Laura to summer 2018 and recalls rainbow hoop earrings that sold out immediately. The partnership continued across further collections, including the talisman-inspired Signs Collection in 2026.
Style beyond the feed.
Laura’s work also includes a high-summer capsule with Labeca in 2024 and appearances on SheerLuxe. Shopping edits and travel wardrobes sit alongside conversations about family life, including a 2022 podcast interview with Arielle Charnas about the choices involved in sharing a family online.
Creditschronological, newest first
Fashion collaborations
- 2026Soru Signs CollectionCollaborator
- 2024Labeca x Laura WillsCapsule collection collaborator
- 2018The Fashion Bug Blog x SoruFirst jewellery collection collaborator
Interviews & appearances
- 2024SheerLuxe Show: Partywear Outfit Inspo With Polly & SapnaGuest
- 2022In House With Arielle CharnasGuest, Sharing Fashion and Family on Social Media
Quotes
My husband calls me Bug and that’s where the name comes from.Laura Wills, The Fashion Bug Blog About page
Laura explaining the name of The Fashion Bug Blog on the original About page.
Trivia
- The blog’s name comes from Bug, the nickname Laura’s husband uses for Laura.
- In a 2017 interview, Laura recommended statement earrings and standout shoes as a way to brighten jeans and a T-shirt.
- Laura’s 2026 SheerLuxe wish list mentions an interest in mystical themes and tarot.
Find Laura
Follow Laura for outfit ideas, shopping edits and travel inspiration.
Are you Laura Wills?
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